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Smart Home Leads Smart Lighting
- Sep 03, 2018 -

Smart home is the inevitable result of the penetration of IT technology (especially computer technology), network technology and control technology into the traditional home appliance industry.

In recent years, the rapid development of information technology, the liberalization and high-level communication, the rapid increase of business volume and the improvement of human safety, comfort and efficiency in the working environment have greatly increased the demand for home intelligence. At the same time, the development of computer control technology and the growth of electronic information communication technology have also contributed to the birth and rapid development of smart home.

From 1984 to the present, after more than 30 years of continuous development, smart home technology has matured and market applications have been widely used.

According to the 2018 market research data released by Strategy Analytics in May this year:

There are about 40 million smart families in the United States;

There are almost 5.3 million smart homes in the UK, accounting for 19.7%

There are about 6.1 million smart homes in Germany, accounting for 15.7%;

There are approximately 1.8 million smart homes in Australia, accounting for 19.1% of the national total;

There are about 7 million smart homes in Japan, accounting for 15% of all Japanese households;

South Korea has 25%, and about 4 million families are smart families.

According to the market forecast of Strategy Analytics, the total spending on equipment, systems and services in the global smart home will be close to US$96 billion in 2018, and the compound annual growth rate will be 10% in the next five years (2018-2023), by 2023. It will grow to $155 billion.

Intelligent lighting enters the outbreak

In the 1990s, with the advent of dimming technology, smart lighting began to enter the Chinese market. However, due to the consumer;s consumption awareness, market environment, product prices, promotion efforts and other aspects, intelligent lighting has been in a slow development trend. With the continuous maturity of LED lighting technology, Internet technology and AI technology, the global intelligent lighting industry has also ushered in new development opportunities, the market scale will continue to expand, and the growth rate will continue to accelerate.

According to the statistics of “Intelligent Lighting Industry Development Prospects and Investment Strategic Planning Analysis Report” issued by Prospective Industry Research Institute, it shows:

In 2013, the global smart lighting market industry scale exceeded $5.7 billion. Among them, the market size of lamps and related accessories exceeds 1.2 billion US dollars;

In 2015, the global smart lighting market reached US$ 7.83 billion.

In 2016, the market size increased by 34.79% to 105.5%.

The global smart lighting market is expected to reach $14.78 billion in 2018.

Intelligent lighting industry chain enterprise classification

For the time being, the industrial chain of intelligent lighting has become mature and stable, and the classification of enterprises has gradually become clear:

The first category is large platform enterprises, such as Huawei, Alibaba, Xiaomi, ZTE, Tencent, Jingdong Yun, Jingdong Intelligent, etc., which are familiar in the industry;

The second category is communication operators, which are China Unicom IoT Branch, China Telecom Internet of Things Branch, China Mobile Internet of Things Co., Ltd. and Shanghai Unicom;

The third category is the integration of Internet of Things solutions and smart home systems. Representative enterprises include: Qingke, Graffiti and Crystal Software;

The fourth category is the intelligent lighting control system, among which the representative enterprises are: Bangqi, Ruigao, Yonglin and Zhongda Zhongming;

The fifth category is semiconductors and integrated circuits. Representative companies include: Jingfeng Mingyuan, China Resources Microelectronics, Seoul Semiconductor, Yacheng Microelectronics, Rongchuang Core City, Silan Micro, Infineon and Dark Energy;

The sixth category is lighting application and manufacturing. Among the well-known representative companies are: Yannuofei, Osram, Matsushita Electric, Op, Sunshine, NVC, Mulinsen, Haomai, Sanxiong Aurora and Hongyan;

The seventh category is smart street lights. Representative enterprises include: Shunzhou, Longteng Lighting, Fangda Zhikong, Easy Shell Lighting, Maple Yongming, Yibo Hi-Tech and Zhouming Technology.

Intelligent lighting problems and challenges

Although the market prospects for smart lighting are very promising, there are many problems and challenges.

1.The standards are not uniform, and it is difficult to promote independent products of a single enterprise. This is the primary obstacle to the development of the intelligent lighting industry. The development of the domestic intelligent lighting market is not mature enough, and a unified industry standard has not yet been formed. It is difficult for the intelligent products produced by major lighting companies to communicate with other hardware and platforms. At present, the main solution for lighting companies is to cooperate with platform vendors such as Xiaomi, Huawei, Jingdong and Ali. Everyone uses the intelligent modules provided by the platform to share technology to solve the problem of product interoperability, but between the platform and the platform. Whether the intercommunication will occur or not, but it is still unknown.

2.High technology research and development costs and low return on investment. This is the main reason why many domestic lighting companies dare not invest in smart lighting. Even internationally renowned lighting brands such as Landwells are cautious in investing in smart lighting. At the press conference held during this years Guangya Exhibition, Tan Changlin, CEO of Roundmans, said in a face-to-face question to reporters, All said that smart lighting is a hot spot in the future lighting industry. In the past few years, domestic smart lighting has indeed presented Out of the boom, but so far few companies rely on smart lighting to achieve profitability.As far as I know, internationally renowned lighting companies have also invested a lot of research and development funds in smart lighting, but the return on investment is also not high.

3.Price is still one of the fundamental factors affecting the rapid circulation of smart lighting products. Du Hanmin, chairman of Han’s lighting control, told the author that a complete intelligent lighting system now costs about 50,000 to 60,000 yuan. Compared with hundreds of thousands or even millions of smart home systems, the price of intelligent lighting systems is not high, but the price of intelligent lighting systems is still high compared to ordinary domestic consumers. In other words, smart lighting has to go into thousands of households, and the price is even more close to the people.

4.The weak channel of traditional distributors is also the main factor affecting the rapid landing of intelligent lighting. At present, smart lighting is doing a good job, and it is still a brand enterprise relying on traditional dealer channels, such as Op, NVC and so on. However, with the increasing differentiation of channels, traditional dealers are facing the dilemma of severe shrinkage of market share. If there is no breakthrough in channel expansion, it is difficult for smart lighting to enter thousands of households in a short period of time.

5.The high cost of service is a major constraint to the development of intelligent lighting. Intelligent lighting gives the luminaire more features and increases the difficulty of the service. From the pre-sales scene experience investment to the after-sales installation and maintenance, more human and financial resources are required. Because of the high technicality and strong correlation of the system, the intelligent lighting products have higher probability of occurrence than the traditional lighting. When the luminaire is interconnected with the control system and other hardware, the frequency of failure will increase accordingly. No matter what happens in the link, the consumer may ask the lighting supplier for after-sales service. In addition, security issues such as information disclosure have also become a stumbling block to industrial development. In the interview with the media, Zhi Jinhua, manager of the radio and communication products department of TüV South China Group Shenzhen Branch, said that the security of smart products includes two aspects: one is network security and the other is hardware security. Network security usually refers to software security. For example, whether a mobile APP is vulnerable to hacking, and hardware security is the danger of electric shock, whether there is danger of radiation to the human body, and whether there is danger of harmful substances leaking.

Eight trends in intelligent lighting

As far as the current industry situation is concerned, smart lighting is still on the eve of the market explosion, and large enterprises in all links of the industrial chain are eager to try. Where is the future of smart lighting going? According to the opinions of various experts, the author has further combed, and the development trend of intelligent lighting in the future is as follows:

1.The lighting industry will soon enter the era of comprehensive lighting intelligent management systems. At the just-concluded global lighting and lighting industry summit forum, Tang Luqing, chief consultant of Lutron, proposed that the comprehensive lighting intelligent management system will be the next hot spot for the lighting industry.

2.Smart lighting and smart home channels are integrated. Channel innovation and integration are necessary conditions for the rapid development of intelligent lighting. One of the paths is to promote smart lighting through the channels of traditional lighting distributors, but the living environment of traditional lighting dealers is getting worse and the market share is shrinking. It is imaginable and practical for smart lighting companies to take the boat out of the sea through smart home channels.

3.Lighting companies will return to the lighting industry. Professionals do professional things. Lighting companies will no longer have to think too much about the issue of smart technology research and development, as long as they import intelligent modules that can share interconnections, produce lighting products (dimmable, color) that can meet the needs of intelligence, and join the platform and smart ecology. Circle to achieve its own value.

4.In the future, intelligent lighting will form a competition between the ecosystem and the ecosystem. For example, the competition between Xiaomi Smart Ecosphere and Huawei Smart Ecosphere, Jingdong Smart Ecosphere and Ali Smart Ecosphere will be formed.

5.Smart lighting will fit in with healthy lighting. The ultimate goal of intelligent lighting is to create a healthy and comfortable light environment for human beings. Taking peoples needs as the root and peoples health as the foundation, this is the fundamental development direction of intelligent lighting.

6.Capital forces will dominate the future of smart lighting. Intelligent lighting will enter the stage of rapid development under the impetus of capital power. The market voice of smart lighting will remain firmly in control of first-line brands (especially listed companies). SMEs trying to stay behind with smart lighting are either acquired by listed companies or eliminated.

7.Big data will accelerate the upgrade of smart lighting. In the future, intelligent lighting will form an effective link with big data and integrate with advanced intelligent software and hardware to form a multi-directional interaction between people, environment and intelligent software and hardware. Intelligent lighting will also move from one-way control to multi-directional interaction.

8.The price of intelligent lighting is getting closer to the people. When the intelligent lighting products enter the mass production stage, the scale effect will follow, coupled with the market competition factors, the sharp decline in product prices is an inevitable trend.

Intelligent lighting, the future has come. We can withstand loneliness without drifting, but if we can't take advantage of the situation and cant follow the trend, then the era of intelligent lighting may not have our place.

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